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Studiu de caz - 19 Noiembrie 2013
Pegas – new models launch

Pegas – new models launch

The Romanian heritage bicycles Pegas were revived in 2011 with a fresh look, but in a retro spirit. This year, a whole new range of bikes was about to be launched. However, the new models were not yet available at the start of the cycling season. In order to keep people aroused, we made a teaser using the old bike models: a love story that leads to the birth of the new models. Results: 47% of all available bikes for 2013 were pre-ordered online until the arrival of new models.

de Publicis


Ad title: “Pegas breeding”
Ad type: Online film
Client: Atelierele Pegas
Advertised brand: Pegas bicycles
Headline or/ and copy text (in English): The Pegas bikes are breeding.
Advertising Agency: Publicis Bucharest, Romania
Agency website:
Chief Creative Officer: Razvan Capanescu
Group Creative Director: Dan Frînculescu
Group Creative Director: Mihnea Gheorghiu
Copywriter: Mihai Costache
Art Director: Paul Goți
Online Strategist: Elis Iaia
Online Creative: Ciprian Frunzeanu
Client Service Director: Alexandra Murray
Accout Executive: Ada Iftodi
Producer: Abis Film, Bucharest
Director: Victor Dragomir
D.O.P.: Marius Apopei
Music: Aurelian Andreescu
First Aired: May 11th 2013


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